Film Festival Posters + Brochure
Category
Poster + Brochure Design
Client
Fisheye Film Festival
Date
April 2025
The Brief
Fisheye Film Festival is a long running independent film festival based in High Wycombe, going on 8 years now. They needed a full design system built from the ground up. Hero poster, a What's On schedule sheet, and a 32 page festival brochure. The real challenge was making a community festival feel genuinely bold and internationally credible without losing its local soul.
My Angle
The name was the unlock. Instead of going down the obvious route of film reels and cameras, I built the whole visual language around a fish abstracted into bold geometric shapes that also read as a lens. Every touchpoint shares the same graphic DNA so it all holds together as one cohesive brand system, not just a collection of documents. The geometry tiles, crops and scales across every format without losing its character.
Real World Application
Outcome
The system went into full production across the festival's physical venues. A boards at entrances, brochures in attendees' hands, schedule sheets throughout the space. What could have easily read as a generic community event ended up with a presence that matched its ambitions. Fisheye now means business.