Courté - Luxury Padel Club
Category
Brand Design
Client
Courte
Date
2026
The Brief
Courté is a self initiated concept for a premium padel club and lifestyle brand based in London. The brief I set myself was to build something that treated padel as a luxury experience rather than just a sport. The padel scene is growing fast but the branding across most clubs is still generic and forgettable.
My Angle
The É accent is doing more than looking good. It's a nod to the European roots of padel and a deliberate signal of refinement. Didot LT Pro for the wordmark was the key call. High contrast serifs, fashion editorial energy, nothing sporty about it. That tension between luxury type and an actual padel court is the whole point. Deep forest green, toffee gold, warm marble tones. It reads closer to a private members club than a sports facility.
Real World Application
Outcome
The full system covers logo suite, colour palette, typography, brand mockups across physical and digital touchpoints, and a website design. What came out of it is a brand that looks like it could exist in Shoreditch or South Kensington tomorrow. Courté repositions padel as something you belong to, not just something you play.