Youth, Adults & Elderly (Padel) Awareness Campaign
Category
Poster Design
Client
Setta
Date
2026
The Brief
Setta is a community padel brand built around a real problem. Youth clubs closing across England, office workers burning out with no outlet, elderly people feeling forgotten. The brief was to create an awareness campaign that used padel as the vehicle to tackle loneliness and social disconnection across three very different audiences. One sport. One message.
My Angle
The campaign line "No One's Lonely At Padel" did the heavy lifting but the design had to match that energy. Bold oversized type, a racket that doubles as a location pin, icons that speak to each audience without spelling it out. The poster system was built to live on streets, not screens. Wheat pasted, repeated, unavoidable. The colour palette is loud on purpose. Orange and navy in a public space commands attention before anyone reads a word. Each poster speaks to a different truth but they all sit inside the same visual world so the campaign reads as a movement not just a series of ads.
Real World Application
Outcome
The full campaign covers six poster executions, a large format street banner and a complete brand system for Setta including logo suite, colour palette and typography. What came out of it is a campaign that treats padel as a genuine social solution. Setta gives every audience a reason to show up, and the design makes sure they notice it first.