SETTA — Padel for All
A brand and booking app for SETTA, a padel club for everyone. My final major project at uni.
The challenge
Padel is one of the fastest-growing sports in the UK, but a lot of clubs look like private members' clubs. I wanted SETTA to feel open to anyone who wants to pick up a racket, and still look like a proper club.
The solution
The double T in the wordmark turns into a padel racket, and that racket becomes the monogram. A ball with a ring of dots works as a second icon on kit and court floors. Terracotta, sand, midnight and sage keep it warm rather than neon-sporty. Then I designed the app: book a court, find a coach, see your next session.
How I approached it
I started with the name. Once the two Ts became a racket, I had a monogram, an app icon and a stamp for the court floor in one go.
The type is Termina for the logo, Gopher for headings and Sofia Pro for everything else. Termina is wide and confident, Sofia Pro is easy to read on a phone, which mattered because the app is where people actually meet the brand.
I designed the app screens around the two things people do most: book a court and find a coach. Everything else sits one tap away.
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