Stack Haus — German Burger Van
A concept brand for a German burger van that has to stand out in a car park.
The challenge
A burger van gets a few seconds of attention from across a car park or a street food market. So the brand had to say "burgers" and "German" before anyone could read the menu.
The solution
A logo that's a burger and a house at the same time, with a door in the bottom bun, because Haus. Bold red, sesame seeds as a pattern, and a wrap that turns the whole van into the sign.
How I approached it
I kept it to four colours and one idea. The sesame seeds do a lot: they’re the pattern on the van, the burger box and the stickers, so even a corner of the van is recognisable.
Then I tested everything on the things people actually hold, the box, the bag and the cup, because that’s what ends up in photos.
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